Attract is a branding agency and we help our clients look and become more interesting and attract more profitable consumers. Whether we, as humans, like to admit it – we all judge books by their cover and this applies to business as well.
As a new business we wanted to increase our contacts so, about 18 months ago, we decided to join our local BNI group, Doncaster Diamonds, to expand our reach. We knew how successful BNI could be and joining has really paid off!
In terms of direct referral to business we have received around £10,000 to £15,000 since joining. But BNI is about more than just the actual “Thank You for the Business”, you receive. Even more importantly, from every referral comes a client and that client becomes a referral partner; they recommend us as well which leads to more work from their contacts. It’s like a chain reaction and in the end it has a doubling effect!
This was exactly how I got to know Jeff Owen, who runs the printing firm Rosehill Press. He worked with Benchmark Recruit, a recruitment and retention consultancy, and when he enquired about whether they’d need more brochures, they asked for a referral, because they wanted to rebrand their identity. With this it all began: Jeff referred me, Benchmark was eager to choose a recommend designer like myself over three or four other branding agencies that didn’t impress them in the first place and finally we clinched the deal. Before we realised it, we won the Gold Transform award in the category “Best Rebrand in Professional Services Sector in the UK” for the rebranding of Benchmark.
I class myself as one of the younger ones in the industry, having just turned 26 and having run Attract for just over two years; to win this award in front of a room full of the industry finest and some of the biggest brands in the UK was an incredible achievement. At the minute due to winning the award, we are riding a spike of interest. Our business has increased due to the great work we provide, but through BNI our name and brand becomes known. Our current members are talking about us as they are being serviced by an award winning branding agency and we are in a very fortunate position right now. Over the coming months we will be trying to take full advantage of the movement resulting from the referral.
In the end you could say that BNI was the great catalyst to get our young business moving forward. Without being a member or knowing Jeff and without the referral opportunity we wouldn’t have known Benchmark and we wouldn’t have won the award.
Art Director - Attract
BNI Doncaster Diamonds