I have been a member of BNI Sunrise in Birmingham for three years, originally joining to expand my business network in the Midlands. My business, TINKER TAYLOR, produces and distributes inspiring videos for the private, public and third sector, with a strong reputation specifically within the Police sector and NHS.
Last year we were approached by the Scottish Police Federation. They were concerned with the way Police Officers in Scotland were being perceived, due to bad media coverage across other parts of the UK. Working with our client, we designed and produced a high profile campaign called #itswhatwedo. The campaign would consist of three videos and a strategic marketing plan to promote distribution.
The marketing campaign required a number of professionals with various skill sets, which we would look to outsource. For tasks such as this, being part of BNI has been incredibly helpful. Within my group, there are a number of businesses who provide complementary services to us and who sometimes work with the same types of clients.
My team consisted of members from my group who had a vast majority of the expertise I required. Four members from Sunrise assisted me with the distribution of the campaign. I called upon the services of a Graphic Designer (Seventy Three design), Social Media experts (JC Social Media), a Google Banner Ad’s expert (MCG Digital Media) and a Printer (Kinggate Press). There were five of us in total, working to bring this campaign to life.
http://www.itswhatwedo.org.uk/ was a phenomenal success, resulting in our videos reaching and influencing over half the Scottish population, as well as 42 countries across the globe. The thought provoking videos were shown in Scottish cinemas throughout October to December 2014 and the production won several industry awards, including Gold at the Cream Awards for Best Online Ad.
The support and expertise provided by my fellow BNI members helped me deliver a project, which I would not have dreamed of delivering before I joined. Our unified approach ensured that the job was delivered expertly and efficiently. The opportunity to discuss the project face to face, at each weekly meeting was invaluable, as was the fact that the guys all knew each other enabling them to discuss ideas between themselves, without having to come back to me for every detail. A top team and one I am confident I will bring together again on another exciting TINKER TAYLOR mission!
BNI Sunrise, Birmingham
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